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ENTRY LEVEL: The organisation has started to think about the conditions, culture, processes and systems necessary to drive and nurture innovation and creativity.

BUILDING LEVEL: The organisation has some of the conditions, processes and systems in place. Limited evidence of results and improvements.

SUSTAINING LEVEL: Conditions, culture, processes and systems to support innovation are becoming embedded in everyday activity. Evidence that these are regularly reviewed and improved. Employees are involved in innovation activities. Metrics are in place and the organisation can demonstrate some evidence of positive trends in terms of innovation activity. Evidence of partnering and collaboration with other Key Stakeholders in innovation activities.

IMPACT ON VALUE CHAIN: Innovation culture, conditions, processes and systems are clearly integrated. The organisation can evidence impact trend data. There is a wide range of financial and non-financial metrics in place which are compared with other external targets and benchmarks, as appropriate. Employees are clearly engaged in innovation activities. There is clear evidence of innovation activities impacting the value chain through customers, suppliers, partnering and collaboration on innovation projects.

FULL INTEGRATION LEVEL: A clear innovation culture is in place supported by integrated end-to-end processes and systems which impact the organisation and its value chain. Results over the strategic cycle show that the organisation is an ‘innovation exemplar’ and is recognised as such both inside and outside the sector. Evidence of best in class behaviours at all levels of the organisation.